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Dictionary of Marketing Terms / by Jane Imber and Betsy-Ann Toffler. 3rd ed. Hauppauge, N.Y. : Barron's, 2000, shelved at R658.003/D554a/2000 is a single volume which has been updated to include over 300 new terms that have come into common usage since the 1994 edition. The fields of marketing covered include advertising, wholesaling, direct marketing, retailing, broadcasting and print media, e-commerce, desktop publishing, market research, consumer marketing, direct mail, and business-to-business promotion. There are over 4,000 concise definitions arranged alphabetically and a useful separate list of common abbreviations and acronyms. Related or contrasting terms are also often cross-referenced to create a broader understanding of current marketing contexts, and there are a substantial number of synonyms supplied. International Encyclopedia of the Social & Behavioral Sciences / Neil J. Smelser and Paul B. Baltes (editors-in-chief). Oxford : Elsevier Science, 2001, shelved at R300.3/I613 is a high quality encyclopedia where the topics, contributing authors, and text were extensively assessed by peer review. It is a 26 volume set (including name and subject indexes) containing 4,000 in-depth entries arranged alphabetically. Each entry is 2,000 to 5,000 words in length and is accompanied by a bibliography. The overall structure is to give clear definitions of concepts, to show changes historically and theoretically over time, to discuss current theory and empirical research, and to show their practical application to social policies. Disciplines covered include anthropology, archaeology, demography, economics, education, geography, history, law, linguistics, philosophy, political science, psychology, sociology, genetics and behaviour, psychiatry, health, gender studies, religious studies, environmental sciences, area and international studies, organization and management, media studies, urban planning, public policy, ethics of research, statistics, maths and computing, and research design. There are also 150 biographical entries for scientists and scholars who have made major contributions to the history of ideas in the social and behavioural sciences. |
As of 1 July 2001 a national reciprocal borrowing arrangement was formally launched as University Library Australia: A National Borrowing Scheme (NBS). An initiative of the Council of Australian University Librarians, this national scheme allows all staff and students of UNE to register to borrow in person with university libraries outside NSW and Queensland. NSW and Queensland are not currently included for UNE staff and students, as state schemes already exist.
The NBS is very similar to the reciprocal borrowing mechanisms that Dixson Library arranged with most non NSW/QLD university libraries some time ago. The major points are that you apply direct to the library you would like to borrow from (there is no need to contact UNE), carrying with you a Photo ID card (UNE Card or drivers' licence) and proof of current enrolment and, if a fee is charged, a partial refund is available as described below.
Features of the NBS
Apply direct to the host institution in person for NBS borrowing. The host library may have an online registration form but, in any case, the National Borrowing Scheme web page of the host library should be checked ahead of time for details on registration and borrowing conditions. Go to http://www.anu.edu.au/caul/caul-doc/national-borrowing.htm for a list of participating institutions.
Staff will be asked to present a photo ID and proof of current employment.
No matter when registration occurs, NBS borrowing privileges expire on 28 February of the following year.
The borrowing privileges and access to electronic services are at the discretion of the host library and due to Australian communications law and licensing agreements between the library and resource vendors, access to electronic resources and the Internet may not be available to you in the 'host' library. For details on these services contact the UNE Library's Information Desk on (02) 6773 2458.
What's New - SciencesMolecular Medical Microbiology Edited by M Sussman, Academic Press, 2002, shelved at R616.01/M178 is a new resource comprising a three volume encyclopaedic work that deals with medical microbiology as seen from a molecular vantage point. Over 160 leading researchers and academics have contributed over 100 articles. Some of the areas coverd include bacterial structure, bacterial cell function, antibacterial agents and animal and ectoparasitic souce infections. |
ILL and document delivery are not part of the NBS - for these services contact Dixson Library's Document Services Unit on (02) 6773 3473.
As a NBS borrower you will be subject to the fines and penalties of the host library, and the details of overdue items and monies owing may be communicated to Dixson Library.
The NBS allows host libraries to impose a fee - the fee has been set at $50 (GST inclusive). If you are charged the fee, you may return the NBS Receipt to The Circulation Coordinator, Dixson Library, for a 50% = $25 refund.
The NBS has superseded 'indemnity letters'. If you are asked to obtain an 'indemnity letter' ask for confirmation that one is required under the 'National Borrowing Scheme'. If the 'host' library still requires one, ring the Dixson Library on (02) 6773 2068 (business hours only) for assistance
The Library catalogue is now accessed via a web gateway known as Chameleon. To get to the new Chameleon Gateway, just click on the 'catalogue' link from the UNE Libraries web site.
The Gateway has a customised screen incorporating graphics from the UNE Libraries' home page; contains links to other web-based library resources; and has searching hints relevant to the screen displayed with comprehensive assistance if the 'help' link is clicked. As with any new system there have been some hiccoughs, but the additional features of the new system will make it popular and useful to on-campus and remote users alike.
Some features of the Chameleon Gateway include:
Catalogue matches are displayed in groups of ten, with each group referred to as a 'set'. Keyword searches are performed using Boolean operators, the use of words in any order, and combining terms from various types of searches.
Browse searches are limited to one type of search at a time, eg. author, title, call number or subject. Drop down menus permit further tailoring of the interface to meet the needs of a specific search.
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To
look at your patron activity you need to enter your borrower number
in the User ID box, and what was previously your 'Second ID' in
the Password box.
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For additional assistance use the updated eSKILLS UNE pages; contact the Information Desk on 6773 2458; or email the Desk using the 'ask a librarian' link from the UNE Libraries web site.
Meredith
Duncan was welcomed to the position of Faculty Librarian - Arts on April
2. She first joined the staff at Dixson Library as Reserve Room Coordinator,
in August 2000, having just completed a contract at New England Area Health
Service Library in Tamworth. Previously, Meredith worked in a variety
of positions in NSW public libraries in Tamworth, Bondi Junction and Chatswood.
She has also worked with the New England Institute of TAFE, at the National
Institute of Dramatic Art (NIDA), as an Australia Council artist-in-residence,
and as a community planner for local government organisations throughout
the New England and North West.
Meredith has a Graduate Diploma in Applied Science (Library and Information Management) from Charles Sturt University and a BA in Theatre Studies. She is enthusiastic about her new role and welcomes contact from Faculty of Arts staff regarding library issues, including how to integrate library search skills into the curriculum and ways to improve library collections relevant to the Faculty. Meredith can be contacted on extension 3111 or by email at mduncan3@pobox.une.edu.au
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The announcements in this edition of Shelf Life of the purchase of access to Web of Science, the upgrade to the Endnote software and the launch of the upgraded library system to Chameleon, reflect the Library's renewed emphasis on providing support for research. Participation in the AVCC negotiated deal for Web of Science has only been made possible by sharing the costs between the Library, Research Office, and the Faculty of the Sciences, which reflects the difficult financial environment we are currently operating within.
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As this edition of Shelf Life goes to press the Information Technology Division have just established a site license for EndNote version 5. The staff of Dixson Library are conducting half day seminars on how to use this very valuable and powerful reference management tool. Details of these seminars are available on the UNE Libraries web site at http://www.une.edu.au/library/endnote/endnote.html. |
The new library catalogue, Chameleon, provides a sophisticated and powerful search facility which allows users to refine searches using a range of parameters, link directly to resources delivered by the Internet, check the status of their loans, and renew on-line. The recently-completed Rodski survey of our library users has provided valuable feedback on the Chameleon interface and staff will be working on implementing some of the suggestions to further improve functionality.
The latest version of Endnote has been installed in Dixson Library's Training Lab and the schedule for training has been distributed to the University community. To complement the training sessions the Library Web Pages, which provide support and information, have been updated and are located at http://www.une.edu.au/library/endnote/endnote.html.
The above developments will prove to be valuable assets as the University continues to expand its presence in the region though the development of Access Centres in ten key centres, together with the jointly developed National Marine Science Centre in Coffs Harbour.
The Rodski survey, which provides feedback on a range of library services, was carried out during the April Residential School period and flowed through into May. As the CAUL Client Satisfaction survey carried out in 2001 was aimed at on-campus users, it was decided to target off-campus students for the Rodski survey. As well as capturing responses during the residential schools, e-mail and the web were used extensively to reach the students. Library staff are in the process of sifting and sorting through the responses and will be using the results to provide improvements to library services throughout the year. Details of the survey responses will be provided in a future issue of Shelf Life.
EVE
WOODBERRY
UNIVERSITY LIBRARIAN
| Comments
and suggestions about Shelf Life should be directed to the
editor, Sandra Rothwell. ext 2069 or email: srothwel@une.edu.au |
YOUR
CONTACTS AT DIXSON LIBRARY
General
|
Information Desk |
+61 -(02)-6773-2458 | |
| Telephone Renewals | +61 -(02)-6773-2167 | |
| Document Delivery | +61 -(02)-6773-2184 | |
| Technical Services | +61 -(02)-6773-2030 | |
| Photocopying | +61 -(02)-6773-2785 |
Faculty Librarians
| Arts - Meredith Duncan | +61 -(02)-6773-3111 | Email: mduncan3@une.edu.au | |
| EBL - Kim Harris | +61 -(02)-6773-2209 | Email: kharris@une.edu.au | |
| EHPS - Sylvia Ransom | +61 -(02)-6773-3774 | Email: sransom@une.edu.au | |
| Sciences - Greg Kelleher | +61 -(02)-6773-3038 | Email: gkellehe@une.edu.au |
Shelf Life Editorial Staff:
| Sandra Rothwell | Editor | |
| Lisa Russell | Editorial Assistant and design | |
| Tracy Cooper | Web version | |
| Peggy McCleneghan | Photography |